ABOUT

Desert Fiend

• /ˈdɛzət fiːnd/

1. an enthusiast or devotee of a waterless, desolate area of land

Desert Fiend is about bringing a little escapism and unique flare into every area of daily life. It is a small act of every-day rebellion - the Desert Fiend is one who creates the kind of world they want to experience.

From truck stops to turn tables. Coca Cola and classic cars. Snakeskin to Slim Aarons. Led Zeppelin and leather. Dirt roads and Dolly Parton. The mission is to inspire and encourage others to live their lives through a different lens.

Desert Fiend inevitably poured out into the universe as a lifestyle brand, its essence is a way of life that was born of a longing for a time gone by. Rooted in Western films, classic rock, timeless style and an endless desire for freedom of the open road; Desert Fiend is an attitude.

As they say; fashion comes and goes but style is forever.

We are a small lifestyle brand inspired all things Western and Americana; proudly a New Zealand owned and operated business.